Global Market Research
Description
In this course, students will learn the nuts and bolts of conducting in-depth market research to develop a competitive advantage to enter and penetrate a market, not unlike the same level of detailed market knowledge, understanding, and depth of planning as domestic operations. Students will be introduced to qualitative and quantitative research methods and learn how to identify, collect, and sort data and data sources, design questionnaires, efficiently gather primary and secondary data, and perform analysis and compile reports.
Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.
Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.
Overview
- Institution: Cambrian College
- Level: College
- Language: English
- Course Code: IBG1017
- Delivery Method: Entièrement en ligne/à distance