Global Marketing Management
Description
In this course, students will learn all of the components requires to construct and present a global marketing plan, including, but not limited to, segmentation, targeting, and positioning; importing, exporting, and sourcing; brand product decisions, pricing decisions, and marketing communications decisions. In addition, you will utilize the skills you have developed in your courses in market research, and supply chain management. The global marketplace is filled with both business opportunities and threats, and whether you are an executive or an entrepreneur, successfully reacting to either requires intelligent marketing planning.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.
Related Programs
Overview
- Institution: Cambrian College
- Level: College
- Language: English
- Course Code: IBG1016
- Delivery Method: Fully Online/Distance