Marketing

Focus on the evolution of the marketing concept, segmentation and positioning, strategic decisions involving product, price, distribution and promotion, important environmental variables affecting marketing decision-making, as well as marketing planning and ethical issues.

Course Component: Lecture

Prerequisite: ADM 1100 or ADM 1300.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.