Personal Selling

Personal visits and personal contacts remain the most effective way of building a committed relationship between a buyer and a seller, especially in business markets. The course will focus on the acquisition of essential selling skills required to meet the challenges facing sales professionals and on the development of expertise to retain customers and expand business opportunities.

Course Component: Lecture

Prerequisites: Course reserved for students: in a B.Com. who completed at least 33 units from ADM core courses, including ADM 2381; in minors, microprograms, or in certificate programs when the course is required.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.