Social Marketing Communication

Recently, notions of social justice and equity have come to the fore of international consciousness, via #MeToo, Truth and Reconciliation, the activism of Greta Thunberg, or ongoing challenges to the status quo of fossil fuel and other behemoth corporations. Uniting these nascent movements lies a growing societal unease with the impacts of human interactions with the natural world.

Social marketing, repurposing tools developed by the commercial sector and using them for social good, is a field of increasing relevance as it provides a solid theoretical foundation and practical strategies for individuals and organizations needing to create communication strategies that encourage informed evidence-based decision-making either at a policy or an individual level.

The courses comprising this option offer a coherent and relevant framework around the core notion of Social Marketing. In order to recognize this competence officially, the School of Social Communication offers an option in Social Marketing Communication.

Program requirements (15 units)

Compulsory Courses: (15 units)

 

ISC2301       Communication and Organizations (3u)
ISC2306       Media and Ethics (3u)
ISC2328       Communication Plan (3u)
ISC3301       Social Marketing (3u)
ISC3339       Introduction to Public Relations (3u)

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.